A short, honest snapshot of where my attention is this month. Inspired by Derek Sivers' /now movement — and a way of keeping me accountable. I update this page on the last weekend of every month.
Three things have my attention. Yuan Packaging is still the live client build; this site is now being shaped into a clearer organic-growth system rather than just a large library of pages.
A family-run packaging manufacturer in Huai'an, Jiangsu. I'm leading the English-first site, export-ready messaging, trust signals, and the outbound funnel aimed at distributors and trade shows in SEA, AU and the EU.
This month: wireframing the product-line page templates (corrugated, mailers, custom prints), writing the export-grade copy in EN with ID translations queued, and standing up the GA4 + Search Console baselines so we can measure from launch day.
This week: added focused Sydney service pages for marketing consulting, SEO, LinkedIn marketing, AI marketing systems, and marketing analytics. The key is keeping the main nav light while using the topic hub, resources hub, sitemap, body links, and llms.txt to make deeper pages discoverable. Most recently, I strengthened contextual routes for the AI marketing stack, marketing portfolio, funnel fundamentals, and Google indexing guides, then tightened search snippets on the core about, contact, resources, FAQ, stack, work, portfolio, and now pages.
The blog is now broad enough that a visitor can get lost. Current work is turning the content library into clearer routes: the updated Pain-Point Quiz, the Marketing Topics Hub, a guided blog archive with query-aware search, and short contextual links from broad service pages into specialist pages only when they are useful. I added a foundation-first path inside the quiz for visitors who need marketing fundamentals, what marketing means now, or funnel basics before choosing a specialist route. I also brought the blog archive paths closer to the quiz routes with foundations, social/content, and expansion entry points.
I have capacity for one more client engagement and I'm actively interviewing for the right full-time role. Happy to be specific about both.
Where I'm most useful: SEO/content systems, LinkedIn profile-to-pipeline work, AI-assisted ebook or quiz funnels, overseas brand expansion, and GA4/measurement work where the dashboards are not yet telling the right story.
B2B preferred. Honest about what I haven't done before.
Sydney, or remote AU/APAC. Strong preference for teams where measurement is taken seriously and where AI tooling is welcomed rather than feared.
Open to contract-to-perm.
A short, current list. Books I'm 30 pages into, papers open in tabs, courses I'm dipping in and out of.
A lot of China this year — mostly threaded around the Yuan Packaging work, but I keep stretching the trips at both ends. Each stop, briefly:
A short changelog of things that actually shipped, not things in my head.
ads.txt with a clean no-ad-inventory placeholder and updated the backlink plan to track foundation profiles, directories, editorial guest posts, and partner mentions separately.
robots.txt so this site can be cited inside AI Overviews and answer engines, shipped llms.txt, added Resources and Now to the main nav, and tightened Article schema on both case studies. Audit doc is in the repo.
wrangler.toml).
itemReviewed type corrected from Person to ProfessionalService on homepage and Excelerate case study. Requested re-indexing in Search Console.
If anything on this page lines up with what you're working on — a brief, a role, an article — book a slot and we can make it concrete.