A working library for marketers.
The tools, templates, and playbooks I actually use — and the ones I keep recommending. Grouped by the job you're trying to do. Updated as I find better.
If the library feels big, start with the quiz. It will point you toward SEO, LinkedIn, AI systems, lead funnels, analytics, or international expansion before you download anything.
E-E-A-T, YMYL, Schema, AI Overviews, Personas, International SEO — the full article library is on the blog, searchable and filterable.
Topic hubs — the pages each cluster points back to
These are the pillar pages built to rank for broader categories. Each hub links to the supporting articles, guides, case studies, and CTAs that make the topic useful rather than thin.
All marketing topics
SEO, AI marketing, LinkedIn, funnels, analytics, paid search, and strategy articles grouped into one crawler-friendly map.
AI search
Google AI Overviews, schema, E-E-A-T, answer engines, and citation-worthy content.
Marketing portfolio
How case studies, proof, role scope, and outcomes are structured on this site.
AI marketing stack
Tools and workflows for content production, AI video, guide gates, automation, and analytics.
Marketing fundamentals
Beginner-friendly articles that explain the core system before choosing channels or tools.
Long-form guides — deeper than a blog post
Field-tested strategy and checklists, not blog-post content expanded into a PDF. Click any card, enter your email, and the guide downloads instantly.
Or view all guides at anthonyligyat.com/downloads
AI content production stack
Tools for building a high-output content engine without a studio or a crew. This is the stack I used at Excelerate to lift video view-through 70%.
Video & voice
Avatar video and voice cloning at production cost closer to a blog post than a commercial.
Writing & ideation
LLM tools I lean on for drafting, ideation, research, and quick data work.
Imagery
Image tools — stock feels obvious now, but generative imagery still has a tell.
Funnels & lead generation
How to turn attention into qualified conversations. The shape of the funnel matters more than any individual tactic.
Automation & routing
The glue between forms, CRMs, and outbound. Make.com is my default.
Landing & forms
Self-hosted beats SaaS when you need analytics and edits to move together.
Templates & playbooks
Starter files and frameworks. I'll swap these for my own when I ship them.
International SEO
Working on overseas expansion for Yuan Packaging forced me to rebuild my international SEO playbook. These are the references that actually helped.
Reference & docs
Canonical docs for hreflang, country targeting, and language selection.
Tooling
What I'm actually running against the Yuan Packaging rebuild.
Field notes
Non-obvious lessons from rebuilding a Chinese manufacturer's English presence.
Analytics & measurement
The spreadsheet under the creative. If it can't be measured, it can't be optimised — and if it's measured wrong, the optimisation moves in the wrong direction.
Collection & tracking
GA4 is the floor. Server-side tracking catches what the browser eats.
Dashboards
Where the weekly optimisation review actually happens.
Experimentation
A/B test at the funnel level, not the page level. That's where the leverage is.
Reading list
A short list of writing that actually changed how I work — on funnels, B2B, positioning, and the compounding behaviour of good content.
Positioning & B2B
Growth & data
Craft & design
Spotted a broken link? A better tool?
This page is a living document. I'll keep swapping in my own templates as they ship — and retire anything that stops being worth the recommendation.