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Work

Selected case studies and live projects.

Two at a time, in depth. One live build and one finished body of work — both with numbers, constraints, and the choices behind them.

Case study Jan — Oct 2025 In-house

Excelerate Consulting — nine-month growth engine

In-house Marketing Analyst. LinkedIn scaled 20× to 60,000 weekly impressions, AI-generated promo videos at +70% view-through, and an ebook + quiz funnel shipped end-to-end with Make.com routing and WordPress capture.

B2B consulting AI content Funnel design Analytics
Read the case study →
  • LinkedIn: 60K weekly impressions (+20×)
  • +70% view-through on AI promo videos
  • Ebook funnel at lower CPL
  • AI quiz funnel capturing qualified leads
  • Automated routing via Make.com
Portfolio structure

Why these case studies are built this way

The work pages double as a marketing portfolio: context, problem, strategy, execution, proof, and reflection. I broke down that structure on the portfolio hub.

Read the marketing portfolio guide →

What people say

From the people I've actually worked with.

Anthony has been instrumental in building a robust, data-driven, and creative marketing engine for Excelerate Consulting. His unique blend of technical development, marketing strategy, creative content, financial analysis, and AI expertise is rare and invaluable.
From a written recommendation for Anthony's nine-month tenure as in-house Marketing Analyst, Jan–Oct 2025. Read the full version on the case study →
Working with Anthony has been a game‑changer for our client development efforts at Summit Planners. His outreach campaigns delivered a 20% lift in qualified client engagement — and he backed every recommendation with clear market research and data.
Written recommendation from Edmund Ang, EVP at Summit Planners, covering Anthony's outreach campaign work and operational support.
Next up

Working on something that needs measuring?

Open to client projects and full-time roles. Bring one concrete problem and we can map the first useful next step.

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