Marketing analytics consulting for teams that need decisions, not dashboards for show.
I help Sydney and APAC B2B teams fix the measurement layer underneath growth: GA4 events, conversion definitions, attribution hygiene, funnel reports, dashboards, and the habits that turn numbers into action.
The first job is finding where the numbers stop being trustworthy.
GA4 tracking
Review events, key events, form submissions, thank-you pages, outbound clicks, file downloads, campaign parameters, and whether conversions reflect real business outcomes.
Attribution hygiene
Clean up UTM conventions, source fields, referral noise, channel grouping, paid search tagging, organic landing pages, and CRM handoff so reports stop contradicting each other.
Funnel reconciliation
Compare sessions, leads, lead quality, booked calls, opportunities, and closed revenue to identify where tracking drops out or where the funnel itself is leaking.
Dashboard design
Build compact reporting views that answer what changed, why it matters, where the bottleneck is, and what the team should do next.
Review cadence
Set weekly or monthly reporting rituals so analytics becomes a decision system instead of a screenshot sent after the month is already gone.
Better measurement makes every channel easier to improve.
Map
Document the path from channel activity to lead, call, opportunity, and revenue.
Clean
Fix tracking gaps, source fields, conversion definitions, and report logic.
Build
Create a dashboard and review rhythm around the decisions the team actually makes.
Prioritise
Use the data to choose which SEO, LinkedIn, paid, or funnel work deserves attention next.
Start with the guides that explain the measurement system.
How to Conduct a Marketing Funnel Data Audit
Validate tracking, reconcile conversions, and find where funnel data breaks.
What Is Marketing Analytics?
A plain-language guide to measuring what works and turning data into decisions.
Google Ads in 2026
Benchmarks, AI shifts, attribution, and what Australian advertisers should watch.
Social Media Marketing: A Strategic Guide
How to connect social activity to leads, pipeline, and compounding returns.
Useful when people trust the dashboard less than their gut.
This is a good fit if GA4 does not match your CRM, form submissions are unreliable, source attribution is messy, campaign reports disagree, or the team cannot tell which channels are creating qualified leads.
If the problem is enterprise data warehousing, I will usually point you to a specialist. If the problem is practical marketing measurement, funnel reporting, GA4, and decision dashboards, I can help.
Questions before booking a marketing analytics audit.
What does a marketing analytics consultant do?
A marketing analytics consultant helps teams connect marketing activity to business outcomes by fixing tracking, attribution, funnel reporting, dashboards, and the data quality issues that make decisions unreliable.
Can you help if GA4 data does not match my leads or CRM?
Yes. I audit event tracking, conversion definitions, UTM parameters, form capture, CRM fields, source attribution, and reporting logic to identify where the numbers drift apart.
Do I need a complicated attribution model?
Not always. Many teams get more value first from clean source tagging, agreed conversion definitions, reliable CRM fields, and a simple reporting cadence before moving into more advanced attribution models.
What should a marketing dashboard show?
A useful dashboard should show the path from channel activity to commercial outcomes: sessions, qualified leads, booked calls, conversion rate, source quality, pipeline influence, and the next action the team should take.
Bring one number your team does not trust. I will help trace it.
Good starting points: “GA4 does not match our leads,” “we cannot see what created pipeline,” “our paid reports look inflated,” or “our dashboard does not tell us what to do.”
Book a free 30-minute analytics audit →