Yuan Packaging — overseas brand build.
Yuan Packaging is a family-run packaging manufacturer in Huai'an, Jiangsu — a forty-year-old operation with real factory output and no overseas recognition. I'm leading the international brand build: English-first site architecture, export-ready messaging, trust signals for non-Chinese buyers, and an outbound plan aimed at distributors and trade shows.
The brief
Make a 40-year-old Chinese manufacturer legible to a European, Southeast Asian, or Australian packaging buyer on their first visit. That's one part copy, one part structure, one part proof.
The factory is real. The product range is real. The cost basis is competitive. None of that shows up in a web search by an overseas distributor unless the brand is built to be found — and built to be trusted in the sixty seconds before the buyer closes the tab.
What I'm doing
Working across time zones with the factory team in Jiangsu, I'm writing the English site, shaping the product taxonomy so it matches how overseas buyers search (not how the factory files its catalogue), and stitching together outbound across Alibaba, LinkedIn, and direct trade-partner outreach so that inbound enquiries land with the right context.
The trust layer is where most overseas-expansion sites get thin. Non-Chinese buyers want to see certifications, factory specs, lead times, MOQs, and real photos of real pallets moving — not stock imagery. That layer is the spine of the rebuild.
What's shipped, what's next
The English-first site structure is in progress. First-draft export messaging is in review with the factory. Trust and credibility signals (certifications, factory tour imagery, lead-time data) are being assembled. Trade-partner outreach is scheduled once the destination is ready to receive.
Finished body of work: Excelerate Consulting.
Nine-month in-house Marketing Analyst role with concrete numbers — LinkedIn growth, AI video production, ebook and quiz funnels.