My AI marketing stack for content, SEO, video, and analytics.
The tools matter less than the workflow. This page maps the stack into jobs: research, content production, AI video, lead capture, automation, and measurement.
The stack by job
I separate AI marketing tools by workflow stage. That keeps the system useful and stops the tool list turning into a shiny-object drawer.
- Research: Search Console, GA4, Ahrefs, customer conversations, and competitive SERP review.
- Writing: Claude for outlines, first drafts, synthesis, and schema scaffolding; human edit for proof and taste.
- Video: HeyGen and ElevenLabs for explainer videos where the information matters more than live production quality.
- Design: Figma for structured assets and Canva for fast LinkedIn graphics.
- Automation: Make.com for guide gates, notifications, Sheets logging, CRM routing, and nurture workflows.
- Measurement: GA4, Looker Studio, Sheets, and Search Console for weekly decisions.
AI marketing cluster
Supporting pages and assets
Content system
Search and trust
How I use AI without making the work generic
The rule is simple: AI can accelerate structure, drafts, production, and routing. It cannot replace proof. The pages that perform best still need a real point of view, real examples, and a named person standing behind the advice.