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Practical PDFs for marketing portfolios, AI search, SEO, AI content, LinkedIn growth, international SEO, and building ebook funnels. Enter your email once and the PDF downloads instantly.

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8 pages Portfolio

Marketing Portfolio Template

Case studies · Proof · Metrics · Positioning

Homepage structure for a marketer portfolio
Reusable case study template
Metrics and proof table
What to show if you do not have big results yet
Portfolio page copy blocks

8 pages AI Search

AI Search Optimization Checklist

AI Overviews · Schema · E-E-A-T · Internal links

Pre-publish QA for AI Overview visibility
Answer structure and snippet-ready checks
Schema and machine-context validation
E-E-A-T proof and author signal review
One-page scoring sheet before outreach

18 pages SEO

SEO Foundations Playbook

Keywords · On-page SEO · Backlinks · Technical SEO

Choose keywords with demand and business value
Match search intent before writing
Optimise pages with a practical QA checklist
Vet backlink opportunities without spam
Run a 30-day technical SEO action plan

19 pages AI Marketing

The AI Content Playbook

HeyGen · ElevenLabs · Claude · Make.com

Build a 4-hour Monday content workflow
Turn 1 idea into 12 publishable assets
Set up Make.com automation end-to-end
Quality control and brand voice guardrails
Scale to agency-level output solo

15 pages AI Marketing

AI Marketing Stack Template

Tools · Workflow · Automation · QA

Map your marketing stack by job-to-be-done
Choose tools with a practical scorecard
See a worked solo-consultant stack example
Design a repeatable AI content workflow
Use a mini case study for a guide funnel stack
Track quality, output, and pipeline signals

18 pages LinkedIn

0 to 60K: The LinkedIn Growth Framework

The exact strategy behind a 20× audience growth

Profile optimisation as a 24/7 sales asset
The Four Pillars content strategy
Writing hooks that earn the click
Engagement systems that build real relationships
Converting followers into pipeline

10 pages LinkedIn

LinkedIn Content Calendar

30 days · Hook bank · Formats · Metrics tracker

30-day posting calendar for consistent publishing
Three-pillar worksheet for clearer positioning
Hook bank for text posts, carousels and videos
Weekly operating rhythm to avoid content panic
Metrics tracker and repurposing checklist

15 pages LinkedIn

LinkedIn Growth Tracker

Baseline · KPIs · Experiments · Leads

Capture your starting point before publishing more
Track weekly reach, saves, comments, profile visits and DMs
Learn how to read weak vs strong LinkedIn signals
Log post performance by pillar and format
Use a mini case study for content-to-pipeline movement
Separate vanity metrics from commercial movement

15 pages Content

Content Calendar Template

Blog · Email · LinkedIn · Video · Resources

Plan a month of content from one campaign theme
Balance blog, email, LinkedIn, video and resource updates
See a worked AI search campaign example
Use an editorial QA checklist before publishing
Turn one guide into a full content funnel
Review channel metrics and next-month priorities

16 pages SEO

SEO Audit Checklist

Indexing · On-page · Schema · Speed · Links

Check crawlability, indexing and canonical signals
Audit titles, headings, internal links and image alt text
See a portfolio-site audit worked example
Review schema and AI-search readiness
Prioritise fixes with real triage examples
Turn the audit into a 30-day SEO action plan

19 pages SEO

International SEO: The Complete Expansion Guide

Hreflang · CDN · Local SERPs · Localisation

Which markets are actually worth targeting
Hreflang without breaking existing rankings
Local keyword research at scale
Localisation vs translation — the difference
10 common mistakes and how to avoid them

20 pages Funnels

The Ebook Funnel Framework

Lead magnets · Quiz funnels · Email sequences · CRM

Choosing the right lead magnet for your audience
Landing pages that convert at 25–35%
Quiz funnels: qualification at scale
7-email post-download sequence templates
Lead scoring and pipeline attribution

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