Sydney · Marketing analyst · Available
Marketing,
measured.
I'm Anthony — a Sydney growth marketing consultant with a finance background. Nine months in-house at Excelerate Consulting scaling LinkedIn 20× to 60,000 weekly impressions and building AI-powered ebook and quiz funnels. Now building the international brand for Yuan Packaging out of Huai'an, China.
A simpler path through the site.
There is a lot here now. Use these routes if you want the fastest path to the right page instead of browsing the whole blog.
I need marketing help
Start with the broad consulting page if you know the system is messy but not the exact bottleneck.
I want the topic map
SEO, AI, LinkedIn, funnels, analytics, and strategy grouped into clear clusters.
I want templates
Free guides and checklists for SEO, AI marketing, LinkedIn, content, and funnels.
I want to know what is active
Current work, recent site changes, and what I am focused on this month.
In Erik's words.
Anthony has been instrumental in building a robust, data-driven, and creative marketing engine for Excelerate Consulting. His unique blend of technical development, marketing strategy, creative content, financial analysis, and AI expertise is rare and invaluable.
From Sydney to Singapore to Jiangsu.
St.George
Yuan Packaging
Summit Planners
Lingo Ledger
Four places to poke around.
The work, the writing, the side of me that isn't the work, and what's on my plate this month.
A short call or a free checklist — your pick.
Not ready for a brief, but want a useful next step? Three free things — no email-wall theatre, no upsell.
Free funnel & SEO audit call
Send me your site and one paragraph about the problem. I'll spend 30 minutes diagnosing the funnel — where the leak is, what to fix first, what to leave alone. You walk away with a one-page punch list, no obligation.
Book the call → 📘 Free download · 14-min readInternational SEO Checklist — 30-point launch list
The same 30-item launch checklist I'm running at Yuan Packaging across AU, SG, ID, DE and CN. Covers hreflang, ccTLD vs subdirectory, content localisation, and the Search Console reports that matter. Zero email gate.
Read the checklist → Interactive · 2 minutesMarketing Pain-Point Quiz
Answer six questions and get a recommended next move: SEO, lead capture, content production, analytics, or market expansion. Built as the first version of the quiz funnel we discussed.
Take the quiz →Full case studies live in the portfolio.
Two projects in depth — one live, one banked — plus the testimonials from the people I worked with.
Sydney-based, finance-trained, AI-first.
A commerce distinction from UNSW, Indonesian-Chinese heritage, working across English, Bahasa Indonesia, and some Mandarin. I'm most useful where marketing meets measurement — the spreadsheet under the creative, the funnel under the post.
Working on something that needs measuring?
Open to client projects (overseas expansion, AI funnels, analytics) and full-time Marketing Analyst / Growth roles in Sydney or remote AU/APAC.
Marketing, measured — and made by hand.
I landed in Sydney by way of Singapore, trained in commerce at UNSW, and spent nine months at Excelerate Consulting building the marketing engine I wished every B2B team had. Now I'm leading the international brand build for Yuan Packaging out of Huai'an, China — and writing in public about the parts of search and growth I'm shipping against.
Carefree and outgoing in person. Serious and attentive on the work. The two halves keep each other honest.